About us

Selfee is Britain's first dedicated self service specialist beverage shop opened just after the Covid 19 lockdown, which was lifted in April 2021.The 'flagship' store is the precursor to a future chain of stores across the UK and other parts of the world. 
The idea was born during a get together around a picnic bench during the first lockdown. With little else to do, the Campbell family discussed bringing all of their drinks brands altogether under one roof in a retail setting. Shortly afterwards the shop in the Metrocentre, Gateshead, UK was found, the plans were underway and the lease agreed. 
The family have been in soft drinks since 1998 and the brands sold by Selfee have all been developed over the years by members of the family. 
Snowshock is one of the best known and loved slush drinks in the UK, Frappina is the UK's only ready to serve, dispensed iced coffee and Fizzee is one of the first carbonated slush drinks to enter the market as this new trend grows. 
The quality and flavour of what goes in the cup, has always been the starting point for these brands and Selfee showcases them all at their very best.